Tastes Great or Less Filling :: Commercial Analysis Essays

Tastes Great or Less Filling? Works Cited Missing Yes, yes, oh yes! Most of us are familiar with the current advertising campaign of Clariols Herbal Essences shampoo and conditioner. It has been running for quite a while now. The woman enters a room and to her surprise a bottle of shampoo and conditioner await her. Then we suddenly find her either washing her own hair or having her hair washed and she is pleasurably screaming and shouting. The add seems to imply that the shampoo and/or conditioner causes an orgasm like experience for the woman. The commercial is clearly targeted towards women, yet the woman is usually beautiful. Between the beautiful woman and the screaming female it is difficult to deny that men do not keep a slight interest in the commercial. The images in the commercial keep peoples attention, and that is what sells the product. Another commercial recently made its debut earlier this year during the closing weeks and playoffs of the NFL season. It is the highly controversial Miller Lite catfight commercial. The commercial was considered controversial because of the two women in it. Many argue that the women were being exploited for their good looks, yet in McClouds Show and Tell, ...words and pictures have great powers to tell their stories when creators fully exploit them both, (152). That is how advertisers accomplish their mission. What are they trying to do? They are trying to keep your attention so that you will buy their product. They exploit their images and their words to get the most of them. Also, words and moving pictures have half the world in thrall to their charms, (141). The commercial starts out with two women fighting over why Miller Lite is such a good beer. One claims that it is the taste of the beer and the other claims that it is because it is less filling. The verbal struggle erupts into a physical battle when the brunette woman flips the table over. The blonde then punches the brunette which is followed by the brunette throwing the blonde into a fountain and they fight as they rip each others clothes off. The commercial then cuts to two men laughing at what a great commercial the viewer just saw would make, while two women are shown with their mouths wide open as if they were offended by what they had just heard.

Happy Family Environment

My family has 4 people: Dad, Mom, R, and A. Dad is a Chemist and Mom is an Engineer. Regardless of that they both are well educated; they have been arguing a lot. R is a 16 year old son and A is an 11 year old daughter and both are dramatized by their parents’ fighting. As a mom, she wishes to have a happy family. A happy family environment should not be so difficult to accomplish. A few positive things such as the parents should not be fighting any more, everyday children doing their homework dynamically and having dinner together, and we all sleep in the same cozy room. These would make us a very happy family. When parents have different opinions, they should communicate with each other in a good perceptive way. They should listen and understand what the other would like to express instead of being defensive. Parents should not being sarcastic to each other. Parents should only say positive and encouragement words to each other. Parents should support each other; especially, in front of the children. When parents are able to show compassionate and love to each other, children will also feel the love. When parents are no longer fight, the whole family will experience a very happy family. As a mom, after work, she comes home and prepares dinner for the family. She would be very happy to see Dad and the children surround the diner table studying. She understands it is a hard work for Dad to coordinate the children to doing their homework; however, with Dad’s direction, she would think the children would do the work much efficiently. After prepared the dinner, she would serve and we all have dinner together everyday. During dinner time, we can share our day and enlighten each other with a joke or a funny story. This will sure award us as a very happy family. And last, our house is huge with many rooms of our own, but sleeping in the same room would make everyone feels close to each other. Not to mention that we could save a bit on the electricity bills yet it is very cozy. We have each other in one cozy room for the night. Nothing can make us happier. In conclusion, to have a happy family environment, parents should never fight, children finish their homework accordingly while mom preparing for dinner, and we all sleep in one cozy room. These would make us the happiest family in the whole world. No one would ask for anything else.

Building A New Day Care Center - 1616 Words

Introduction--- Northville’s significant change in the composition of its municipal work force of 1,800 employees prompted city official to open up a new day care center for the children of city employees. The day care has been a great success. The city had provided the facilities and taken care of utilities for the City’s Tiny Tots Day Care center for the past eight months, and will continue to do so until the end of the year. The initial budget was accurate; however there are some adjustments that need to be made for 2015. Assumptions and Parameters are described in Attchment A-1 of the Excel workbook. Question 1.--- Attachment A-1-- Maintaining Ratio for both early and late Shift--- The estimated enrollment for the beginning of the 2015 year is 267, estimated to increase 5% a month and reaching 467 enrollments by December. Currently the daycare center ratio will remain one daycare worker for every 6 children. Beginning Jan 2015, the center will provide childcare for extended morning and afternoon hours, from 8a.m. to 6 p.m. Due to the extended business hours and in order to maintain the center 1 to 6 staff to student ratio, more full time staff will have to be added as needed. It is estimated that 70% of the children will be dropped off in the morning at 8 a.m., therefore, enough staff will have to be available to maintain the ratio. In order to determine the number of full time workers needed in the early shift, we will calculate what 70% of the enrollment is eachShow MoreRelatedCore Functions Of The Public Health System957 Words   |  4 Pagescitizens from the senior center, policemen from police department. Many seniors told us that they watched television or listened to radio for the news. They like to come to the senior center because there were a lot of fun activities for them, and they also came to see and talked with friends. The Senior Center was constructed with a combination of local, parish and state funds and was completed and dedicated in December of 1985. The property for the Center was donated by theRead MoreGovernment Or Controlled Demolition? Essay1219 Words   |  5 PagesTuesday, September 11, 2001. They attacked the Twin Towers in New York City. There are different conspiracy theories with the 9/11 attack but the most important conspiracy theory is that the collapse of the twin towers were the result of controlled demolition by the government rather than structural failure due to impact and fire. Now the question remains, was it controlled demolition or was it terrorist attacking the World Trade Center on purpose? This conspiracy theory revolves around authoritiesRead MoreDescribe The Child Care Center1227 Words   |  5 PagesSection C General Company Description Describe the child care center: This child care center flourishes with creativity. The environment is molded by family orientation and the thriving of learning. The building is red brick all the way around with black roofing. The outside has a look of professionalism and welcoming to all who enter. The flowers and shrubbery change by the season and the cleanliness of the area is inviting to all visitors. Upon coming in the front door, the warmth of the lobbyRead MoreThe Career Of A Daycare1013 Words   |  5 Pageslove’s taking care of them, loves seeing them laugh, fall over, playing, and explore. The career of opening a daycare is a enormous job ,due to the requirements, and the study of children at different stages. This research will describe the career of a daycare center, what is required to become a successful daycare teacher and the impact this career has on society To draw attention to the need of child care, a group of New Yorkers set up a model day nursery in the children s building at the 1893 World’sRead MoreThe Trinity Community Hospital: Introducing a New Orthopedic Center1628 Words   |  6 PagesIntroducing a new Orthopedic Center The Trinity Community Hospital is dedicated to improving health care conditions in the local community and to play an active role in making people feel safer with regard to their likeliness to access health care in case they experience problems. Even with the fact that it is meant to assist society as a whole, the institution acknowledges its limited power and is focused on providing the patients it can take in with the support they are in need of. The hospitalsRead MoreThe Center For Rehabilitation And Health Care s Mission Statement Essay1561 Words   |  7 PagesHome. That is the Hammonton Center for Rehabilitation and Health Care’s mission statement. They want to make sure that everyone, residents, guests, and employees are all in the same spirit. Heart comes first, they make caring for people more than just a job. Health, because they are all about staying healthy and fit. And finally, Home. They make sure to make everyone feel like they belong, safe, comfortable, and ca red for. The Hammonton center is located in Hammonton, New Jersey right off the WhiteRead MoreWhat Exactly is an Adult Daycare Center?1563 Words   |  6 PagesAdult Daycare Centers You are a seventy-eight-year-old man or woman. You live alone, but still in the same house you have lived in for the past fifty years. Even though, in your opinion, you feel healthy and think you can take care of yourself, you have noticed that your mind just is not what it used to be. After going to the doctor for your annual checkup, your doctor tells you that you have the early signs of a disease called Alzheimer’s. The doctor thinks that it would be best for you toRead MoreEssay about Case 3: Big Bends Medical Center1250 Words   |  5 PagesOverview Big Bend Medical Center is a full-service, not-for-profit, acute care hospital with 325 beds located in Big Bend, Texas. The bulk of the hospital’s facilities are devoted to inpatient care and emergency services. (Gapenski, pg. 27) The outpatient services section of the hospital is used by the Outpatient Clinic, as well as the Dialysis Center. The Outpatient Clinic, which makes up about 80 percent of the outpatient services section, has recently grown in volume and has created a need forRead MoreHealth Care Expansion1220 Words   |  5 PagesTemple Living Center East Expansion Michelle Grey-Karl HCS/446 Facility Planning January 23, 2012 Ryan Haywood, MBA Temple Living Center East Expansion Within the world today there are different types of health care facilities to serve the different types of individuals and health care conditions. Temple Living Center East is a long-term care facility that serves the individuals who requires prevention, healing, and rehabilitative nursing care services for non-acute, long-term environmentRead MoreChildcare For A Great Child Care Provider1325 Words   |  6 Pages Chickasaw Childcare in for the Win When Native American families are looking for a great child care provider, they should apply for the Chickasaw Nation Child Development Center, located in Ada, Oklahoma. It opened when Governor Bill Anoatubby cut the ribbon on May 27, 2009. Education has always been important to the Chickasaw Nation, especially when Douglas H. Johnston was governor over forty years ago. â€Å"Governor Johnston was a long time advocate of education for the Chickasaw people,† Governor

Battles and Women That Effected the Civil War Essay

The American Civil War was fought from 1860 to 1865 between the Union and the Confederates. Many battles were fought during this time period, and all of them were extremely gory. Gettysburg, Shiloh, and Bull Run were important battles for both sides fighting in the Civil War. The weapons were devastating and changed the war and the way they fought. Whether a front line soldier or a woman, the soldiers lives were changed by the war, as were the women’s. Harriet Tubman, Sarah Edmonds, Nancy Hart, and Dorthea Dix all played an important part and were influenced by the war. A Soldiers Life A soldier that would fight in the 1860s had a really rough time with their lives once they joined the forces. They would be taken†¦show more content†¦They would do anything from making meals to playing cards or singing songs. Women of the War Harriet Tubman (1820-1913) was an African American who helped slaves escape and establish a spy network in South Carolina. She was born into slavery and escaped in order to help free other slaves. She made many missions to help free enslaves African Americans. During the Civil War she worked for the Union Army as a cook and later become an armed scout and spy. In her lifetime she make around 19 missions to save over 300 slaves. She made led the slaves to freedom through the Underground Railroad. Sarah Edmonds (1841-1898) was a Canadian who served as a man. She was a master of disguise for the Union Army during the Civil War. In order for her to join the Union Army she dressed up as a man. She served as a male field nurse in several of the campaigns. She dressed up as many people to help spy on many places. One day she ended up getting malaria that put her career to a stop. Instead of quitting work for life she became a nurse that helped wounded solders in Washington D.C. She was considered one of the most fearless soldiers during the war. Nancy Hart (1864-1913) is a confederate spy who once caught and tricked a guy and shot him with his own gun to escape. During the Revolution she had a group of five or six Troy soldiers enter he house, and they demanded that she made food for them to eat. She made them food, and while they were eating she hidShow MoreRelatedEssay about Difficult Life On and Off the Battle Fields of the Civil War587 Words   |  3 PagesThe Civil War Life As the Civil War battled on between the North and South, the war was very hard on soldiers, civilians, the physical environment, and future welfare. Each was affected in its own way, but all would be affected a long time to come even after the war. In the Civil War, and all wars, the most impacted is the soldiers.The soldiers life was a very tough life, even off of the battle field. Soldiers actually spent more time off the battlefield, then on, training, standing guard, writingRead MoreEssay about The Revolutionary War1417 Words   |  6 PagesThe Revolutionary War The Revolutionary War started on April 19, 1775 at Lexington and Concord. America was very much unprepared with no central government or army. The congress stepped up as the government and began to organize an army. The Revolutionary War did not end until September 3, 1783 with the signing of the final peace treaty between America and Great Britain. The victory in the Revolution War led to the birth of a new independent nation. After the Revolution it was a timeRead MoreThe Battle of Bosworth Field and its Effect on Government and Society1237 Words   |  5 PagesThe Battle of Bosworth Field took place on 22 August 1485; it was between the army of Henry Tudor, Earl of Richmond and King Richard III. It was the 16th and penultimate battle of the War of the Roses. It was crucial to the outcome to the war and the history of the world to come. The battle of Bosworth Field effected England, through the military, as peace was brought to England after centuries of war, politically as Henry VII came to the crown, beginning the Tudor dynasty, with Henry VII revolutionRead More Women in the Military Essay637 Words   |  3 Pages Throughout the history of the United States of America, Civil Rights have expanded to include everyone. Many activists have fought for rights, setting precedents to be followed. In 1920, the 19th Amendment granted suffrage to women. Since then, women have been gradually stepping up on the ladder of success. Everyday more and more opportunities are opening themselves up for women. Because of these changes, we have had to add unheard of words such as congresswoman, policewoman, etc. to the dictionaryRead MoreNative American in the Civial War1380 Words   |  6 PagesAmericans in the Civil War The American Civil War was fought between the Unions, from the northern region of America, and the Confederacy, from the southern region of America. A war that was started because of slavery and fought between western europeans and incidentally people who live on the land such as Native American. The battles fought were all over the land in America. So, if a territory was on the land, then the people who lived there would inevitably get involved with the war. Battles were foughtRead MoreReasons For The Civil War1483 Words   |  6 Pages Reason for a Civil War There have been many theories as to why the American Civil War was fought. The North had its reasons and so did the South, but the politically correct reason of slavery is not the only factor. The war also was fought for economic reasons that effected both side of this conflict. Secretary of State William Seward said in 1858, â€Å"On one side are those who believe the war had fundamental causes, that the North and South faced an irrepressible conflict, The NorthernRead MoreThe End Of The 20th Century1544 Words   |  7 PagesHistory since the end of the Civil War to the end of the 20th century has changed drastically when you asses America on an economic, social, and political level. The changes between the end of the 19th century and the end of the 20th century are the cause in the way America has been shaped and how American’s think. In fact, industrialization and urbanization, equal rights for all citizens, and two world wars played a major role in the shape of America to our understanding. Although, there are numerousRead MoreFamily Life During Civil War1608 Words   |  7 PagesFamily Life During Civil War As a pivotal point in our nation’s history, the civil war holds a special fascination in the land and minds of the American people. It was a war entirely fought by Americans, often dividing families and even brothers against brothers. The American civil war was unforgettable. It was fought between the United States of America and the Southern slave states of the nearly formed confederate state of America under Jefferson Davis. The Civil War made really a tragic longRead MoreThe Age Of Enlightment : The Age Of Enlightenment1161 Words   |  5 Pagescharacterized by lot of aristocratic wars. Philosophers of that time agreed that war was among the greatest evils confronting mankind. The problem they faced with this conviction is that power lay with the aristocracy who viewed wars as a constituent of the society. The aristocracy treated wars as a necessity and as such it was treated as a normal and ordinary fact of life. These philosophers therefore devised ways to make war limited or more humane.   The aristocratic wars of the 18th century were moreRead MoreThe United States Of World War II975 Words   |  4 Pagesinto World War II, because of the Japanese attack on Pearl Harbor (World War II). On December 7, 1941, Japan bombed the American fleet in Pearl Harbor, Hawaii (World War II). By the end of the attack, there were 2,403 dead, 188 destroyed planes, and 8 damaged or destroyed battleships (Attack at Pearl Harbor). Franklin Roosevelt said that American must become â€Å"the great arsenal of democracy† (World War II). America then entered into the war at the Battle of Midway in April 1942 (Battle of Midway)

Genghis Khan and the Making of the Modern World Essay

The Pax Mongolica, also known as the Mongol Peace and Pax Tatarica, was brought up at the end of the time of Mongols’ conquests. Western Scholars designated the fourteenth century as the Pax Mongolica. The Pax Mongolica contributed to the development of a new global culture because the Mongol Khans pursued peaceful trade and diplomacy (220). The bubonic plague epidemic of the 1300s led to the destruction of the Mongol Empire because of the deaths it caused; also, the plague had demoralized the living and deprived the Mongol Golden Family of its primary source of support by cutting off trade and tribute (247). The unsuccessful attack of Japan and Java is what caused Khubilai Khan to realize that the transport of food through ship is†¦show more content†¦Then, the Mongols in China would keep a third of it and send the rest of it to their kinsmen in other countries and areas. Khubilai Khan brought in not only Persian translators and doctor; but also ten thousand Russian soldiers. He allowed the Russians to stay as permanent residents (222). The consistent motion of shares gradually transported the Mongol war into commercial arteries (222). The migration of goods gradually increased, and because of this the Mongol authorities looked for easier and faster routes so the shipment of goods can be smoother. The Mongol authorities expanded the Mongolian postal system, and by expanding the system memos, people, and appurtenances could be sent by horses and camels, from country to country. The expedition of Khubilai Khan in 1281 led to a route to develop that connected China and the Tibet and Himalayan area in the postal system. The expedition also led scholars to make a map of the Yellow river (222). The Pax Mongolica also had technological innovations. The Mongols adapted to the Chinese engineering styles, which an advantage to the Mongols because they could build water projects throughout their properties. The Mongols wanted to extend the Grand Canal because they learned that they could move loads of goods quickly by water (223). The Mongol realized that some of the items that they took were abused, and whereShow MoreRelatedGenghis Khan And The Making Of The Modern World2297 Words   |  10 Pages05/05/2016 Global History 151 Paper #2 Book Review: Genghis Khan and the Making of the Modern World In this book, Weatherford essentially aims to show a different side of Genghis Khan, one that differs from the negative views that people commonly associate with him. Weatherford primarily aims at making the reader understand Genghis Khan on a more personal level by describing his life long events. Rather than just viewing Genghis as a conqueror such as Alexander the Great or Julius Caesar, WeatherfordRead MoreAnalysis Of Genghis Khan And The Making Of The Modern World Essay1505 Words   |  7 Pages Jonathan Charette History 101 November 3, 2016 The Greatest Empire to Ever Exist The Mongolians had such a strong and powerful empire that made a great impact throughout history. Through the novel Genghis Khan and the Making of the Modern World, which was written by Jack Weatherford we learn many aspects that assisted the Mongol empire into building the largest contiguous empire to ever exist. The Mongolian empire began at around 1200 A.D. and throughout the empires very long and fairly large existenceRead More Genghis Khan and the making of the Modern World Essay1555 Words   |  7 PagesI have never really registered any initial information I have been taught about the subject pass the point of needing and having to know it. I felt quite incompetent on the subject and once I was given an assignment on the book, Genghis Khan and the Making of the Modern Age, I was very perplexed for two reasons. One I have to read an outside book for a class that already requires a substantial amount of time reading the text, and secondly I have to write a research paper in Hi story. I got over itRead MoreEssay about Genghis Khan and the Making of the Modern World1557 Words   |  7 Pagescalled Genghis Khan and the Making of the Modern World. This book describes the Mongol Legacy and how his achievements have impacted the globe since he was first found. This book consists of Jack Weatherford’s take of how the Mongolian empire impacted the world. This book is divided into sections that talk about the stages of the Mongol influence. The first chapter is an introduction and a first chapter name â€Å"A Blood Clot†. It starts out with the speculation of the death of Genghis Khan. SomeRead MoreThe Rise And Fall Of The Mongol Empire1318 Words   |  6 Pages In Genghis Khan and the Making of the Modern World, we learn just how advanced and how massive the Mongol empire was. Genghis Khan and the Mongols were the dominant force that shaped Europe, Asia and consequently the modern world. They are known for not what they destroyed, but for what they built. Such a huge and successful empire sounds as if it is invincible, but this was not true; the Mongol empire was simply too big of a monster to last. What assisted the Mongols in building the worlds largestRead MoreGenghis Khan And The Great Khan Of The Mongol Empire1701 Words   |  7 Pages Genghis Khan was the founder and the Great Khan of the Mongol Empire. He united many of the nomadic tribes of Northeast Asia and secured more land than any other conq ueror in history. Genghis Khan and the Mongolians were a leading force that molded much of Eurasia. He was born into poverty, and experienced the death of his father at a very young age. Genghis Khan eventually brought improvements to warfare, technology, and tribal relations in his attempt to establish a route to the Silk Road.Read MoreLiterature Review : Karl Galinsky And Jack Weatherford1546 Words   |  7 Pages Literature Review: Karl Galinsky and Jack Weatherford By Niza Metoyer World History Richardson Abstract In this review I will analysis and deconstruct the works of Karl Galinsky and Jack Weatherford. The two works I will be looking at is â€Å"Augustus: Introduction to the Life of an Emperor† and â€Å"Genghis Khan and the Making of the Modern World.† This analysis will consist of a summary and deconstruction of each text as well as a comparison of the styles and structures of eachRead MoreGenghis Khan And The Mongol Empire1588 Words   |  7 Pagesempire Genghis Khan had formed, many other empires were influenced by the Mongols and tried to incorporate many aspects of the Mongol Empire into their own. The empires that modeled after the Mongol Empire contributed to the image of Genghis Khan and the Mongols. Timur, a ruler in central Asia, and Montesquieu, a French philosopher, changed the image of Genghis Khan and the Mongols into one of subhuman barbarians for modern Europeans. Timur’s inhumane practices during his reign made Genghis Khan appearRead MoreGenghis Khan - Khan Military Intelligence853 Words   |  4 PagesGenghis khan military intelligence There have been a lot of successful warriors during history. One of the most known warriors, who had taken almost the entire world, is Genghis khan. He was born and raised in such a crucial environment that makes him a great fighter. Depending on himself after his dad died, he got a huge experience in hunting and fighting. He was born with a blood clot on his hand which was thought to be a sign of a great leader in magnolia culture. Being military genius,Read MoreAnalysis of Genghis Khan by Jack Weatherferd Essay1295 Words   |  6 Pages Genghis Khan In the book Genghis khan and the making of the modern world, Jack Weatherford allows us to see the conquest of the world by the Mongols. He starts us from before Temujin was ever born. He introduces us to many of the Mongols great achievements, like the conquest of china. The Mongols, during their conquest of the world, shaped it. As they conquered new lands, he moved around people that he didn’t want to stay there. He moved the most educated to different areas of the world in order

Louis Leakey Essay Research Paper Louis LeakeyDiscovering free essay sample

Louis Leakey Essay, Research Paper Louis Leakey Detecting the Secrets of Humankind # 8217 ; s Past Louis Leakey was born to be an archeologist, for his childhood in Africa genuinely prepared him for the field life he would subsequently take. The boy of missionaries Harry and Mary Leakey, Louis grew up in Kenya near Nairobi, among the Kikuyu African folk who the senior Leakeys were seeking to change over. Despite step ining periods in which the Leakeys moved back to England, Louis grew up practically as a Kikuyu folk member, and at the age of eleven he non merely construct his ain traditional hut in which to populate but was besides initiated as a member of the Kikuyu folk. It was within this hut that the beginnings of Leakey? s archaelogical aspirations took topographic point. In one subdivision he started a personal museum, collected all things realistic, from bird eggs to animal skulls. It was in 1916, at the age of 14, when Leakey foremost genuinely realized that he was meant for archeology ; after reading the history of stone-age work forces entitled # 8220 ; Days Before History # 8221 ; he was hooked. After reading about the arrowheads and axeheads created by these people, Louis began roll uping and sorting as many pieces of obsidian flakes and tools as he could happen. After verification by a prehistoric culture expert that these were genuinely stone tools of ancient Africans, genuinely links to the yesteryear, Leakey knew that the remainder of his life would be devoted towards detecting the secrets of the prehistoric ascendants of world. Despite non being accustomed to the school construction back in England and the accompanying jobs he had in public school, Leakey was accepted into Cambridge in 1922. However, blows to the caput sustained during rugger games resulted in epilepsy and concerns for Leakey, and he had to go forth school in 1923. This, nevertheless, was a approval in camouflage, for Leakey landed a occupation as an African expert on an archeological mission to Tendaguru in what is now Tanzania. He was to attach to the archeologist and dinosaur bone expert William E. Cutler. With his eloquence in Swahili, Leakey shortly orgainized an full campaign to the site. Working with and detecting Cutler, Leakey learned # 8220 ; more about the proficient side of the hunt for and saving of dodo castanetss than [ he ] could hold gleaned from a far longer period of theoretical survey # 8221 ; . # 8221 ; Many dinosaur castanetss were dug up although a complete skeleton was neer found. After several months Leakey was f orced to go forth, go forthing Cutler to go on. Back in England, Leakey wrote many articles and letters about the excavation. Cutler, nevertheless, died in Africa a few months subsequently, a victim of Blackwater febrility. Leakey returned to Cambridge and studied anthropology. From these surveies and independent 1s, Leakey developed the position that early adult male had originated in Africa, non in Asia as most bookmans believed at the clip. He became fascinated with the Olduvai Gorge site and the Homo sapiens skeleton discovered by German palaeontologist Hans Reck. Great contention surrounded Reck? s discovery because the age of the skeleton could non be proven. Further, Reck could non return to the site because, as he was German and Britain had won that part of Africa in World War I, he was non able to travel at that place. Leakey was fascinated with the site and told Reck that they would one twenty-four hours travel back. For the clip being, this had to be put on clasp. Completing finals, Leakey graduated with first-class Markss and recieved many grants for research in Africa. He was 23, and he was approximately to take his ain expeditions. Over the following few old ages Leakey dug at many sites, happening many rock tools, carnal castanetss, and other artefacts. His hunt, nevertheless, was for cogent evidence of the usage of a specific Chellean hand-axe manner found in other parts of the universe. This he found in 1929, and its find pushed back the age of the Great Rift Valley in Africa a great trade. Further, it provided critical grounds for a degree of edification in East Africa equal to that of European civilizations at the clip. By this clip Leakey? s work at caught the attending of the archeological community and he began to have much acclamation. In November 1929 he returned to England with a biennial family at St. John? s College, and a married woman, Frida, every bit good, whom he had married in 1928. However, unearthing the site at Olduvai Gorge was on his head, and he made programs to return to Africa. With the publish of his first book, The Stone Age Cultures of Kenya Colony, his extended fieldwork, and his place at St. John? s College, Leakey obtained a grant to travel to the Olduvai Gorge site in 1931. Along with Reck at the site, Leakey excavated five different beds, happening an astonishing figure of manus tools. In add-on, Leakey analyzed the site of the original skeleton and concluded it was the oldest Homosexual sapiens in Africa and likely anyplace else. On returning from the digging, Leakey received much acclamation for his find. But this was non to last, for rumbles of uncertainty began to be heard as to the true age of the skeleton. Assorted trials contradicted Leakey? s claims, and he decided to return to the site to happen more skeletons to turn out his theory. Leakey foremost went to research fossil beds at Kanjera near Lake Victoria, and it is here where he made a startling find of more Homosexual Sapiens skulls. Further, one of the skulls found at the nearby Kanam site was found in situ, supplying cogent evidence of its age. He had therefore found equals of the Olduvai adult male at Kanjera. However, on his return to England he found his academic repute greatly hurt. The original Olduvai adult male was by and large accepted to non be of such a great age, and he was seen as # 8220 ; pigheaded # 8221 ; for keeping his belief on the topic. He eventually withdrew his support for the Olduvai adult male? s great age in 1933. He still held that the dodos from Kanam and Kanjera were of great age, but he recieved small support due to his injury repute. However, he shortly restored his repute by turn outing to the scientific community the great age of these dodos at a conference in Cambridge, when he showed his grounds to 26 prima scientists. They agreed with his reading, and his calling began to surge. In 1934 Leakey returned to the Kanam and Kanjera sites to foster confirm his claims. In add-on, the eminent professor P.G.H. Boswell was to see the site, as he was one of the few scientists to still hold scruples about the age of the skulls. On Leakey? s return, nevertheless, he found the Fe markers he used to tag the musca volitanss where the skulls were found to be stolen, with merely a exposure to demo the country of the site. When Boswell arrived, Leakey still had non found the exact topographic point where the skulls were found. In add-on to this, Boswell found Leakey? s fickle methods and absentmindedness to be really unsettling. Disgusted with Leakey? s # 8220 ; losing # 8221 ; of the exact site, Boswell returned to England, composing scathing documents about Leakey? s techniques and projecting great uncertainty on the true age of those skulls. This, along with Louis? separation from married woman Frida and his life with girlfriend Mary ( which was non tolerated in the 1930s ) led to the laying waste of Leakey? s repute one time once more. Although Louis and Mary worked on the Olduvai site for the following twelvemonth, doing first-class finds, when Leakey returned to England in late 1935 he had no occupation or chances. He was given little grants to complete books or talk on occasion, but could have no university place. Due to serious deficiency of money he was forced to print an autobiography in 1936, White African. With no chance of grants to take an expedition, Leakey eventually had to accept a grant to compose an anthropological survey of the Kikuyu folk that he grew up with. Leakey returned to Africa with new married woman Mary, who engaged in archeological digs of her ain piece Louis undertook the Kikuyu survey. After the plants were published, though, Leakey was still unable to happen a place he desired. At one point he even had to sell beads and beeswax to back up his household. Ostracized by the scientific community, he became a civilian intellience officer for the Kenyan authorities in 1939, and by the terminal of the twelvemonth was drafted into the African Int elligence Department when Britain declared war on Germany, and was running guns to Ethiopia. During the balance of World War II, Leakey became slightly of a undercover agent, roll uping information for the authorities. However, in his free clip he, along with his married woman Mary, kept themselves busy archaeologically with many sites, including the Olduvai site. They made their most astonishing wartime discoveries, though, at Olorgesailie, 40 stat mis south of Nairobi, where they found an unbelievable array of handaxes and hammerstones spread out in the unfastened, untasted. They made this an alfresco museum in 1947. Further, on Rusinga Island in Lake Victoria Leakey found a pronconsul jaw every bit good as a jaw of Xenopithecus. The proconsul jaw was the most complete Miocene jaw of all time discovered, and helped demo that Proconsul was near the common ape-man root in the evolutionary concatenation. Over the old ages since the Boswell incident, Leakey had made some antic finds, and the recognition he was due was about to come in 1947 when Louis # 8217 ; vision of a Pan-African Congress on Prehistory became world. Sixty scientists stand foring 26 states came to pass a hebdomad giving documents and keeping treatments. The event was such a immense success that the members voted to keep one every four old ages. Not merely did the scientists visit Leakey # 8217 ; s nearby sites ( praising both Louis # 8217 ; and Mary # 8217 ; s expertness ) , but Louis was seen as less of a rebel and more of a dedicated scientist. The scientists besides noticed that he had about single-handedly traced East Africa # 8217 ; s prehistoric culture from the Miocene to the Early Stone Age. Further, Louis made of import connexions, such as his friendly relationship with the high anatomist Wilfrid Le Gros Clark, which would assist him in the hereafter. After this Congress, another event helped spur Leakey # 8217 ; s success. The cheeky American Wendell Phillips was about to get down a monolithic expedition to Leakey # 8217 ; s Kenyan Miocene sites and had a great trade of American money behind him. Phillips was clearly seeking to hone in on Leakey # 8217 ; s find. The thought that the American would steal this British beginning of pride was such that it spurred British givers to back up Leakey # 8217 ; s digging to acquire at that place foremost. While Phillips # 8217 ; expedition grew and grew and the trip got more and more delayed, Leakey got his together and began digging in June of 1947. Leakey made some of import discoveries in his trip to Rusinga Island but the crowning gem came when in 1949 he and Mary discovered the first Proconsul skull complete with a face. The determination of the Proconsul Africanus skull created a immense splash across Britain and so the universe, although it was shortly announced non to be the # 8220 ; losing nexus # 8221 ; but instead a nexus between monkey and ape. The find, nevertheless, along with its attach toing media craze led to an addition in research financess. Rusinga Island was worked on more, and many of import dodos were found including more Proconsul remains. Louis and Mary renewed their geographic expeditions of the Olduvai site in 1951, and for several old ages searched for the adult male that created the handaxes and tools, the # 8220 ; Chellean # 8221 ; adult male. In 1959, they began to happen indicants of what they were looking for until eventually they discovered an exciting new skeleton. Louis did non merely give it a new species name, but a new genus as good: Zinjanthropus boisei. Although finally it was shown to be a member of the Australopithecus genus ( Australopithecus boisei ) and besides non the # 8220 ; Chellean # 8221 ; adult male, for many old ages Leakey argued that it was different. However, the discovery was still dramatic, and when Leakey announced and displayed the discovery at the 4th Pan-African Congress of Prehistorians, it caused a craze. # 8220 ; Zinj # 8221 ; , as he called it, was the earliest known hominid at the clip. Worldwide celebrity and luck resulted, every bit good as a great trade of grant mone y. The Leakey # 8217 ; s would neer hold to work on a shoelace budget once more. With the new money, a all-out digging of Olduvai Gorge was commenced. Mary took over the excavation while Louis was conservator at the Coryndon Museum, but Louis was at the site a great trade. They searched in the country of Zinj # 8217 ; s find for its life floor. But as they digged deeper and deeper smaller castanetss, originally attributed to a female Zinj, were progressively found. In an country nearby that Jonathan, their boy, discovered, more hominian castanetss were found and at that place they began to delve. At # 8220 ; Jonny # 8217 ; s Site # 8221 ; several hominian pes castanetss resembling those of Homo sapiens were found, and so many other parts of the skeleton were found every bit good. Once the parietal skull castanetss of Telanthropus were found, nevertheless, they knew that they had grounds that two different types of hominids lived together at the same clip. Further, Louis found the skull of his # 8220 ; Chellean Man # 8221 ; nearby, subsequently to be grouped under the name Homo erectus. Meanwhile, Louis was seeking to turn out that the smaller castanetss found in the Zinj site were from a member of the Homo genus. He tried to enlist others to endorse him, but they were merely swayed when Louis found the skulls and skeletons of several more of the new Homo in 1962 # 8211 ; Homo Habilis, the earliest homo and the shaper of all the oldest rock tools. About every bit startling as the discovery of the oldest homo was the fact that Homo Habilis ( who originally had the # 8220 ; Telanthropus # 8221 ; features and Zinj, an Australopithicus, both lived side by side at the same point in clip. In 1961 Leakey besides found a new jaw from the genus and species he named Kenyapithecus wickeri. By 1967 he had found more grounds of this and of Kenyapithecus africanus, an older 1. By making so, and claiming these as the oldest human skeletons, he extended world back to twenty million old ages ago. Although Louis Leakey # 8217 ; s enthuisiasm and foolhardiness led to his banishment early in his calling it resulted in his great dedication to all he worked on. With his # 8220 ; Leakey # 8217 ; s Luck # 8221 ; his and Mary # 8217 ; s finds revolutionized the manner we think of the descent of world. He ended up demoing the universe that humankind did germinate from and get down in Africa. By the 1960s Leakey had established himself at the top of his field and with all of his discoveries he surely became one of the greatest archeologists of all time. And although Louis died in 1972, his boy Richard Leakey has carried on his male parent and female parent # 8217 ; s work.

Challenges For The Contemporary Business Organizations - Samples

Question: Disscuss about the Challenges For The Contemporary Business Organizations. Answer: The present business scenario offers huge opportunities as well as various challenges for the contemporary business organizations. One of the key opportunities that are being present to the business organizations is the internet and online marketing facility (Eid EI-Gohary, 2013). In the recent time, internet boom helps in changing the existing business scenario to the whole. More organizations are gearing up to increase their presence in the online market. In addition, numerous organizations originated which operates only based on internet. Thus, organizations having the opportunity to tap the internet facility will have huge potential in the future. Medicare is one such start up which will be primarily internet based and will provide online medical care service to their customers. In the current scenario, people have less time to go for any doctor appointment, compare the charges of various hospitals and doctor fees. Thus, Medicare will provide an online portal where people can co mpare the rates in various hospitals; can take online appointments for their chosen doctors (Solano-Lorente, Martinez-Caro Cegarra-Navarro, 2013). In addition, they can give reviews regarding the service being provided by the hospitals and the doctors. These reviews will further help other people in having the prior idea about the hospital or doctor they are choosing. Medicare aims at changing the existing scenario of providing health care to the patients by offering a holistic approach to the health care under one roof. In the initial stage, the organization will operate in the Australian regions. Sydney will be chosen for the initial pilot project. Necessary feedback gathered from the customers during the pilot project will help to modify it according the market requirement and will expand it in other Australian regions afterwards (Goetsch Davis, 2014). The healthcare industry in Australia is quite potential and emerging with increasing average spending in the healthcare. Medicare will implement a holistic approach in determining their strategies to gain more market foothold. The strategy will be the market penetration strategy. It will help to increase the market share by implementing extensive marketing activities and customer engagement schemes. The vision of the organization will be to be the leading company in providing online healthcare in the global market. Start ups naturally do not comprise of complex hierarchical structures. Thus, Medicare will implement flat and horizontal organizational structure. It will help to reduce the gap between the higher management and the employees. Further, the communication process in the internal organization will be enhanced between the higher and lower levels (Ashkenas et al., 2015). In the initial stage, the organizational structure will be divided in four main departments. One department will be responsible for the marketing and sales. They will look after the acquisitions of the client and marketing the services in the market. The second department will be responsible for financial aspect. They will look after the allocation of the financial resources in the organization and maintaining effective financial norms. The third department will look after the management of the human resources to maintain and enhance the performance of the employees (Armstrong and Taylor, 2014). The fourth department wil l be responsible for the software development. This department will look after the managing the portal effectively. The technological part will be looked after by them. These four departments will be headed by the separate department heads with all having independent decision making capability. Medicare will obviously face the external and internal environment forces that will have implications in their operations. PEST analysis will help to determine the various factors that will affect their performance. The first factor is political which refers to the government policies and stability in the region of operations (Galvaan, 2012). Political stability in Australia is favorable with having various government incentives to promote start ups. It will ease the process of gaining initial capital for operating. The next aspect is economical which refers to the condition of the economy in the particular region. Australia is a developed country and is having positive per capita expenses for health care which will help to increase the market share more rapidly. Being an industrially developed country, people will have more access to the internet and will have less personal time. Thus, it is an opportunity for Medicare to have extensive market penetration whose unique proposition is providing convenience (Barreto, 2012). The next aspect in the PEST analysis is social which refers to the social culture and structure in the society. Majority of the population in Australia is having access to mobile internet and most of them are comfortable in surfing and handling apps (Shiau Luo, 2012). Thus, it will not be a difficult task for Medicare to market their services. Technology is the last aspect which refers to the advancement of technologies in the industry. Medicare is fully based on internet and technology. Thus, they have to be technologically advanced at all stages to stay ahead in the competition. The more advance and updated technologies they will use will help them in providing more convenience to their customers. Internal environment refers to the working environment of the employees (Korzynski, 2013). One of the key internal forces is the skill sets of the employees. The more diversified and updated skill set will be with the employees, the more will be their competitive advantage. Innovation is another important criterion that will determine the effectiveness of the organization. The sector where Medicare is operating is fully innovation based. Thus, periodic innovation will help to stay ahead in the competition. According to the Robson risk management model, the first step is to perceiving the risk that can be associated with the organization. In the case of Medicare, the perceived risks can be the strategic risk. Strategic risk refers to the uncertainties regarding the change in the market perception (Frigo Anderson, 2012). The preference pattern of the customer may change which will make the particular service irrelevant. On the other hand, the more superior service being introduced by the competitors may make the service provided by Medicare obsolete. Other perceived risk may be the financial risk that is quite common for any business organization. Operational risk may also be relevant in the management of Medicare. The next process is the assessment of the risk with having evaluated the level of impact in the organization (Covello Merkhoher, 2013). Medicare will have contingency plans to reduce the impact of the risk in the business. Internal environment will be effectively managed in order to reduce the probability of the risk and its impact. To enhance the performance of the organization, measures such as human resource management will be effectively implemented in order to enhance the productivity of the employees. Medicare will implement employee welfare schemes which will help to motivate the employees in providing effective service. Job rotation and employee empowerment will be promoted to reduce the monotony of the employees and enhancing their job satisfaction. Periodical skill development training will be provided to the employees in order to equip them with diversified abilities to face the business challenges (Ji et al., 2012). The key functions of Medicare will be acquiring more client or merchant which will be displayed from the portal. In this case, client or merchant refers to the hospitals and doctors who will subscribe with Medicare. It will enable to garner more traffic in the site which will help to attract more revenue. It is a revolving and interrelated process due to the reason that, more client acqui sition will help to attract more traffic and vice versa. The more traffic it will garner from the market will help to generate more positive word of mouth and buzz among the customers. It will enable them to increase their brand identity and image. This will further help in expanding the market in the global scenario. Thus, organizational performance will get enhanced with the enhancement of the basic functions of the organizations. More traffic in the site helps to garner more revenue from the market and eventually it will help to increase the resource allocation for their various activities. Thus, the customer service and convenience will get further enhanced. Thus, it can be concluded that in the era of internet boom and online market, Medicare will create a place of its own if being managed properly. Though, healthcare is emerging as one of the most profitable sector in the Australian region, but still the area where it is willing to operate is having much less amount of competitors. Thus, Medicare will have a huge untapped market to p enetrate. If designed and organized effectively, Medicare will change the entire scenario of providing health care in the global market. References Armstrong, M., Taylor, S. 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(2014).Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Ji, L., Huang, J., Liu, Z., Zhu, H., Cai, Z. (2012). The effects of employee training on the relationship between environmental attitude and firms' performance in sustainable development.The International Journal of Human Resource Management,23(14), 2995-3008. Korzynski, P. (2013). EMPLOYEE MOTIVATION IN NEW WORKING ENVIRONMENT.International journal of academic research,5(5). Shiau, W. L., Luo, M. M. (2012). Factors affecting online group buying intention and satisfaction: A social exchange theory perspective.Computers in Human Behavior,28(6), 2431-2444. Solano-Lorente, M., Martnez-Caro, E., Cegarra-Navarro, J. G. (2013). Designing a Framework to Develop eLoyalty for Online Healthcare Services.Electronic Journal of Knowledge Management,11(1).